Lerelle Beauty was created with one mission in mind  to offer effective, honest, and affordable beauty that truly empowers women.

Since I was a young girl, I knew my life would be rooted in the beauty and health industry. It’s always been more than skin deep for me  it’s about confidence, care, and connection. After finishing school, I studied Beauty Therapy and qualified as a specialist, working in a beauty salon while dreaming of one day having my own.

That dream evolved when I stepped into the pharmacy world - a place where I found my passion for helping people come alive. From day one, I knew I was exactly where I was meant to be. I spent nearly a decade working across every part of the industry,  from skincare expert and makeup artist to General Manager. I had the opportunity to work with some of the most incredible global brands, including Lancôme, Benefit, Clarins, Vichy, La Roche-Posay and many more.

Despite all the roles I held, the part I loved the most was always the human connection, helping people feel better, healthier, and more confident, and sharing my knowledge in a way that made a real difference.

But one thing always bothered me: there was no reliable solution for women struggling with thinning lashes and brows. Whether due to health conditions, overuse of lash extensions and lamination, or simply genetics, women were left choosing between overpriced luxury serums and underwhelming cheap alternatives.

There was no effective, affordable middle ground  and I knew that had to change.

That’s when Lerelle Beauty was born. A brand with a heart, one that blends science-backed formulas, time-tested ingredients, and price points that respect your budget.

And we’re only getting started. At Lerelle Beauty, we won’t stop at just serums. Our mission is to bring you more beauty solutions that are time-tested, quality-checked, and never overpriced just for the sake of trends or hype. I personally tooth comb every single detail before a product makes it into the Lerelle Beauty collection, because your trust means everything, and you deserve better.

Lerelle Beauty stands for quality, accessibility, and empowerment.

Our goal is not just to help you grow beautiful lashes and brows, but to help you feel powerful in your natural beauty, connect with other incredible women, and feel educated and supported along the way.

This isn’t just about products. It’s about building a community of real women who uplift one another, share knowledge, and glow together.

Welcome to Lerelle Beauty,  I’m so happy you’re here.

With love, Laura Barvainyte

Founder of Lerelle Beauty