I want to open my heart to you and share the true story of why I created Lerelle Fashion. This is not just another brand, it’s a culmination of years of frustration, disappointment, and ultimately, a deep desire to give women what they truly deserve.

For as long as I can remember, I’ve been passionate about fashion. But my excitement would often turn to disappointment when I shopped for clothes. I’d find a beautiful dress, fall in love with the style, the colour, the way it looked on the hanger. But the moment I looked closer, my heart would sink. Threads hanging out, seams carelessly sewn together, clothes made for profit, not for people. It felt like a betrayal. Is this what my hard-earned money was worth? Shouldn’t I, and every woman, be able to buy clothes made with love and care, that make us feel proud and beautiful when we wear them?

Time and again, I found myself questioning whether there were any brands left that cared more about their customers than their profits. Businesses need to make money, of course, but where was the respect for the women spending their hard-earned money on these clothes?

This inner turmoil led me down a path that wasn’t easy. I once owned a clothing business that offered less expensive pieces. But with every shipment I received, my heart broke a little more. I lost count of how many times I felt disappointed and even ashamed of the products I was selling. I knew deep down that they weren’t worth the price sometimes, they weren’t even worth what I had paid for them. How could I, with a clear conscience, sell these clothes to other women and sleep at night?

I didn’t want to be that woman, the one who sold clothes she knew weren’t worth the money, the one who put profit over honesty and quality. I felt like I was failing not just as a business owner, but as a woman who values integrity.

So, I made a decision. I decided to close my previous business, to sell off the clothes for what they were truly worth, and to start anew. That’s when Lerelle was born. I wanted to create a brand that I could be proud of, one that put customers and their satisfaction first. A brand that appreciates the hard-earned money you spend and ensures that whatever you buy from Lerelle will last, will make you feel proud, and will be worth every penny.

With five years of experience in the fashion business behind me, I now know exactly what I don’t want. I won’t allow wholesalers to bully me into buying poor-quality products ever again. I will personally pick, analyse, and check every single piece before it reaches my store. I go directly to high-quality Italian factories, sourcing only the best materials because that’s what you deserve.

I’ve learned that quality comes at a cost, but it’s a cost worth paying. When you invest in quality, you invest in satisfaction, durability, pride, and happiness. That’s what I want Lerelle to be known for quality and durability. I want to go to bed at night with a smile on my face, knowing that I’m offering the best to women who deserve nothing less.

But Lerelle is more than just fashion. My passion for beauty has led me to expand into offering high-quality, time-tested beauty products that elevate your daily routines. With over 10 years of experience in the health and beauty industry, I’m committed to bringing women the very best. From carefully selected skincare essentials to luxurious beauty treatments, every product is chosen with the same love and care that defines Lerelle Fashion. I want you to feel as empowered and beautiful using our beauty products as you do when wearing our clothing.

As I continue to find the best pieces in Italy, I’m also learning to design clothes myself. My dream is to one day offer you pieces that I’ve created with my own hands, with 100% quality, love, and passion.

Because at the end of the day, the most beautiful things we can give each other are honesty, respect, love, and appreciation for each other’s time and money.

With all my love,
Laura Barvainyte
Founder of Lerelle Fashion